Aircel decided to take this matter seriously and aimed to create massive awareness regarding the same to their digital audience beginning with a simple hashtag “#SaveOurTigers”.ĭigital Marketing Case Study – Aircel (Save Our Tigers) from Digital Vidya Approach adopted by AircelĪircel decided that Influence Marketing would be the best way to get the message spread to a large audience as quickly as possible. According to the United Nation, the number of Tigers remaining all over the world is a dismal number of around 3000, Out of which only 1706 remain in India.

In 2014, the decreasing number of tigers was becoming a national concern. Key clients include Adidas, Coca-Cola, Enterprise, Google, GM, Huawei, Lego and P&G. Isobar has won over 250 awards in 2016, including 19 Agency of the Year titles and Asia-Pacific Digital Network of the Year for the fifth time in the past six years. We have over 6,000 digital pioneers in over 85 locations, across more than 45 markets worldwide. Isobar is a global full service digital marketing agency, driven by the purpose to deliver borderless ideas enabled by technology, to transform businesses and b rands. LWT is in the business of Digital PR and related services to brands and agencies across India with a bag of influential storytellers on all the eminent digital platforms such as Blogs, Instagram, Twitter, Snapchat, and YouTube. Source: Telecom Lead About the Agency’s LOOK WHO’S TALKING Currently, Aircel owns around 8.44% share of the Indian telecommunications market. Aircel is the telecommunications market leader in Tamil Nadu and has considerable presence in Odisha, Assam and North-East telecom circles.Īs part of recent survey conducted in March 2017, Aircel now has a subscriber base of 90.9 million subscribers.Īircel is now a joint venture between Apollo Hospitals Group of India and Maxis Communications Berhad of Malaysia. Shortly after, It quickly rose to be the current 5 th largest Indian Mobile service provider. It established itself is as the key mobile network provider in the south Indian region of Tamil Nadu. Aircel was founded by Chinnakannan Sivasankaran in the year 1999.

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